PRODUCT STORY
Rich. Creamy. Eye-Catching. Natural volumizing and lengthening mascara that beautifully coats and defines every lash, leaving them looking feathered, separated, and defined.
EYE/APPEAL is a Glamorously Healthy®, waterproof mascara that creates the most appealing eyes filled with gorgeous butterfly lashes. Crafted from a nourishing, long-lasting vegan formula enriched with Shea Butter and Vitamin E, plus an easy “1-Coat” application – one swipe has an immediate impact, so with buildable coats, EYE/APPEAL gives a faux-lash effect because the fibers adhere to your natural lashes to give added length and density.
PERFECT FOR GLAMOURITES WHO: Loves a dramatic, faux-lash effect! This mascara is also great for sensitive eyes because of the clean, nourishing formula.
WHY IT’S HAUTE:
– Vegan & Cruelty-Free
– Long-Lasting Wear / Up to 72 Hours
– Moisturizing with Shea Butter & Vitamin E Oils
– Formulated without Parabens, Fragrance, Sulfates
– Rectangular silicone brush with evenly separated bristles.
SUGGESTED USE: Starting at the lash base, slide the brush between the lashes using a staggering movement then stretch the brush to the tips of the lashes. Repeat for a double dose of appeal!
GLAMOROUSLY HEALTHY ®
- Shea Butter: Nourishes and conditions the lashes for a softer, more flexible feel.
- Vitamin E: Helps strengthen and protect lashes while providing antioxidant care.
Aqua (Water/eau), Acrylates Copolymer, Palmitic Acid, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Ethylhexyl Palmitate, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Pvp (Polyvinylpyrrolidone), Hydroxyethylcellulose, Tocopherol (Vitamin E), Phenoxyethanol +/- : Iron Oxides (Ci 77499)
COLLECTION
We are celebrating ten years of JOSÉPHINE with , a stunning limited edition collection specifically targeting our top-selling category: EYES! Paired with our iconic products and shades that have achieved cult status! Be prepared to elevate your makeup game with these exceptional products.
Introducing , our new volumizing waterproof mascara, designed to create gorgeous butterfly lashes. delivers dramatic volume and length with a unique formula that resists water, sweat, and smudging, ensuring your lashes stay flawless all day long. The brush design coats each lash evenly, giving you a fluttery, full-lash effect.
Additionally, don’t miss out on , our new HD waterproof liquid eyeliner featuring a brush tip applicator. allows for precision and creativity with its ultra-fine brush tip, perfect for crafting everything from delicate lines to bold, graphic statements. Its high-definition pigment ensures a strikingly intense look that lasts through any occasion.
Both products are cruelty-free and formulated without harmful ingredients, aligning with our commitment to providing Glamorously Healthy® beauty products that are both effective and ethical. Enhance your eyes with the power of ICONIQUE and step into a world where your gaze speaks volumes.
mia.rodriguez –
As someone with super sensitive eyes and contact lenses, I’m so picky about mascara—and this one is PERFECT! It’s gentle, non-irritating, and doesn’t sting my eyes at all. The formula is buildable, so I can go for a natural everyday look or a bold, voluminous glam look. It doesn’t smudge or run, and it removes easily at the end of the day without tugging my lashes. Worth every penny!
luna.moore –
Best mascara I’ve ever tried! Gives insane volume, no clumps, and lasts all day. My lashes have never looked better—will definitely repurchase! 💖