PRODUCT STORY
Defining. Sculpting. Illuminating. Natural and vegan dose of color that defines your face and enhances your cheekbones and complexion for a healthy, natural glow effect.
DEFINE/YOU Defining Liquid Blush boasts lush natural ingredients like Sea Buckthorn and Shea Butter, in luminous shades that functions to blush, level, glow and define. DEFINE/YOU gives an instantaneous fresh, healthy, natural look. This liquid formula offers a silky texture that does not weigh down and provides a natural second skin finish with an elevated complexion. The beveled applicator allows a targeted application, perfect in defining your true, natural beauty.
PERFECT FOR GLAMOURITES WHO: Loves the natural, barely there look with a pinch of color or a well-defined, sculpted look. Suitable for all skin types and complexions.
WHY IT’S HAUTE: One swipe and the cheeks ignite with a new iridescent translucent shine, in a new natural, liquid and silky formula.
SUGGESTED USE: Swipe onto the cheeks and blend with your fingertips for a natural, effortless effect. Also ideal for mixing textures – apply with a blending brush over a powder blush for a more intense color, or below for a more diffused effect.
GLAMOROUSLY HEALTHY ®
- Jojoba Oil: Smooths and hydrates the skin, allowing the blush to blend seamlessly with a natural flush.
- Coconut Oil: Nourishes and softens the complexion for a dewy, skin-like finish.
- Shea Butter: Provides lasting moisture and keeps the formula comfortable and non-drying on the cheeks.
- Sea Buckthorn Extract: Rich in vitamins and antioxidants, it helps brighten and rejuvenate the skin for a healthy, radiant glow.
- Vitamin E: Offers antioxidant protection while conditioning the skin for smooth, even application.
Aqua (Water), Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea Butter), Butylene Glycol, Simmondsia Chinensis (Jojoba) Seed Oil, Propanediol (1 3-propanediol), Capric Triglycerides (Vegetable Oil Blend), Dimethicone, Tocopherol (Vitamin E Oil), Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract, Sorbitan Stearate, Sodium Chloride.
May Contain: Ci15850, Ci16035, Ci45410
COLLECTION
Joséphine introduces , a new collection of sultry natural makeup as exquisite as couture. A cabaret for the face – celebrating unabashedly feminine looks that are commanding, chic, and seductive while using glamorously healthy beauty products. A captivating collection of 8 cult-classic products in brilliant hues, a wardrobe of mesmerizing textures and finishes, and natural, vegan formulas that offer pure vibrant color intensity without causing damage to the skin.
Discover a transformative collection that includes our signature formula within our iconic products: graphic eyeliner pen, liquid eyeshadow, eyeshadow palette, liquid lipstick, lipstick, lip gloss, liquid highlighter and face contouring palette.






























ariana –
This DEFINE/YOU Liquid Blush is chef’s kiss! 🤌 The formula is so lightweight and buildable—one tiny drop gives the most natural, lit-from-within glow that lasts all day. It blends seamlessly into my skin without looking patchy or streaky, and it doesn’t settle into fine lines. Obsessed with how it elevates my makeup routine instantly! 10/10 would recommend to everyone. ✨
sofia –
As someone with sensitive, combination skin, I’m so picky about blushes—and this one is a game-changer! It’s non-irritating, non-comedogenic, and gives the most beautiful, long-lasting flush. The pigment is perfect: not too sheer, not too heavy, so you can go for a soft everyday look or a bold pop of color. The packaging is sleek and hygienic too. Worth every penny!